A travel agency with tailored experiences
About Ardena
Ardena is a travel agency with custom made experiences and unique destinations.
Their mission is to address the needs of travelers seeking authentic and adventurous experiences by providing curated journeys that foster a deep connection with the destinations visited and meaningful personal enrichment.
ROLE
Product Designer
TIMELINE
May – Sep 2024
LOCATION
Barcelona
challenge
The client contacted us, sharing a bit about their project. They wanted a website for a luxury travel agency, where the main differentiator would be the customization of each trip.
After several studies on how we could execute the idea, we concluded that it would be a landing page with a total of five sections and a custom multi-step form.
The biggest challenge: three of these sections needed to be customizable so that clients could update the information later without altering the predefined layout. We solved this issue using Framer’s CMS tool, creating the Destinations, Blog, and Experiences sections so they could be managed by the clients!
process
First, we began by creating wireframes for each page to roughly map out where each element would be placed. After receiving client approval, we moved on to defining the look and feel of the page.
Ardena is a brand that should convey luxury and exclusivity. With this in mind, we carefully curated images for each destination and opted for transparency effects and an editorial-inspired style, featuring squared photo margins and buttons.
The look and feel went through several iterations, each aimed at refinement. After four versions, we reached the final design and transitioned from prototypes to the live webpage in Framer, where we added animations and effects for a polished experience.
During the process, we came up with the idea of adding a Spotify button with an exclusive playlist that evokes vacations and the destinations offered, which was approved right away by the client.
Each destination page features a banner with two different forms: “I want someone to contact me” and “Request a quote,” allowing the client to receive leads in a more organized manner.
Outcome
The final result was a clean, visually harmonious page with well-balanced photos and colors, designed for easy navigation on both desktop and mobile. Users can effortlessly find information about destinations and travel, ensuring a seamless browsing experience.
On the client’s side, all form submissions are received in an organized manner, allowing them to contact each customer efficiently. Additionally, they have full freedom to add or remove destinations and experiences, as well as publish their own blog—without having to worry about design.
