A platform for business owners find their ideal spaces.
ABOUT FLO
Flo is designed for entrepreneurs who struggle to find the right spaces to bring their business ideas to life. It bridges the gap between entrepreneurs seeking locations for their ventures and property owners looking for reliable tenants. By making business more flexible and connected, Flo creates unique opportunities for entrepreneurs to access affordable, well-suited spaces while helping property owners maximize rental income and reduce vacancies.
ROLE
UX Designer
TIMELINE
May 2023 - Jan 2024
LOCATION
Barcelona
challenge
Inspired by the city of Barcelona, it´s superblocks and the green deal, Flo is the final project of my masters in UX Design.
After going through the research phase and changing topics multiple times, we finally narrowed it down to our final hypothesis: Fostering a possibility that facilitates connections between vacant property owners and entrepreneurs or residents in search of a location, potentially encouraging greater engagement and collaboration within communities.
process
After defining our hypothesis, we focused on interviewing property owners and entrepreneurs to better identify a pain point we could address. In total, we conducted six interviews, which provided valuable insights and helped shape our final product.
Beyond tackling the issue of vacant properties, our interviews revealed that entrepreneurs frequently emphasized the importance of community. This led us to introduce a new feature: a matchmaking tool that connects entrepreneurs with businesses or shared interests, creating opportunities for partnerships or even co-renting a space.
Inspired by the fluidity of things, flo offers the possibility of bringing dream business to life without having to worry about stressful things and promote connections and knowledge exchange between businesses and people.
We defined three main user flows for our MVP: visitor, property owner, and user searching for a property and/or connections.
With these flows in place, we also outlined key features: Search, Find, Connect. From the start, we knew we wanted the app to be fully customizable and user-friendly, allowing users to filter their preferences in the most effective way possible. To achieve this, we focused on refining the search filters and the interest-based connections. We also integrated a voice-command AI assistant to enhance navigation and added an onboarding session with a brief introduction to how the app works.
We validated the flows through user testing, and the results were highly positive. Most flows were well understood, though some required adjustments. We refined certain icons that caused confusion and ultimately removed the news feed feature, as it was not as intuitive as expected.
Outcome
Flo is an innovative platform designed to bridge the gap between vacant commercial spaces and aspiring entrepreneurs in Barcelona. More than just a tool, Flo is a comprehensive solution that redefines how entrepreneurial communities connect and grow.
Over six months, we applied user experience design strategies, continuously refining our approach with expert guidance and in-depth user insights. The project was shaped by thorough interviews aimed at understanding entrepreneurs’ needs and helping them achieve their goals.
The result is an intuitive, user-friendly solution that provides all the necessary information clearly and effectively, with strategically crafted copy to prevent confusion. After implementing changes from the first round of testing, we conducted a second round, where results were highly positive—86% of participants successfully completed tasks with ease.
